Grand Motors
destination: Ford Focus Road Show
State Lottery of Serbia
the creation of LotoMania
Vojvodjanska banka
VISA campaign in a crowded market
Porsche SCG

working under pressure:
fair appearance, SEAT launch
DDOR Novi Sad

repositioning;
a safe campaign for a secure position
Fruvita - Hello
new fruit juice branding, packaging

Marbo - Chipsy

wonder of a market leader
Narodni pokret Otpor

(People's Movement Resistance):
Stain of a Man - watch and understand
BIP

communications attack
FEST 99

brand repositioning
Twist Off

fruit juice branding
Yugoslav Red Cross
humane business DOS
(Democratic Opposition of Serbia)
rally for changes

 

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TVC
1

In the year 2000, the People's Movement Resistance decided to add one final blow to the regime of Slobodan Milosevic. The agency took upon the assignment with vigor. The result was the celebrated TV commercial, Fleka od coveka (Stain of a Man), which spoke truly of one man who contaminated all our lives.

The commercial was based on the series of self-same washing powder ads - an actress takes a Tee, shows a stain, puts it into a washing machine, and presses the button. The button is the sign of Resistance. Et voila: the stain begone!