Grand Motors
destination: Ford Focus Road Show
State Lottery of Serbia
the creation of LotoMania
Vojvodjanska banka
VISA campaign in a crowded market
Porsche SCG
working under pressure:
fair appearance, SEAT launch
DDOR Novi Sad
repositioning;
a safe campaign for a secure position
Fruvita - Hello
new fruit juice branding, packaging
Marbo - Chipsy
wonder of a market leader
Narodni pokret Otpor
(People's Movement Resistance):
Stain of a Man - watch and understand
BIP
communications attack
FEST 99
brand repositioning
Twist Off
fruit juice branding
Yugoslav Red Cross
humane business
DOS
(Democratic Opposition of Serbia)
rally for changes
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Destination: Ford Focus Road Show The agency organised a week-long road show of a brand new Ford Focus, for the exclusive distributors Grand Motors. The show covered four cities in Serbia, and featured 30 cars, branded by the agency. Thousands of people tested the new model of a popular vehicle; an all-together watching of a Champions League game was organised in a Belgrade carting club; the media followed and covered abundantly the road spectacle. This was a multi-day event organisation brought to scratch. |
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