Grand Motors
destination: Ford Focus Road Show
State Lottery of Serbia
the creation of LotoMania
Vojvodjanska banka
VISA campaign in a crowded market
Porsche SCG
working under pressure:
fair appearance, SEAT launch
DDOR Novi Sad
repositioning;
a safe campaign for a secure position
Fruvita - Hello
new fruit juice branding, packaging

Marbo - Chipsy
wonder of a market leader
Narodni pokret Otpor
(People's Movement Resistance):
Stain of a Man - watch and understand
BIP
communications attack
FEST 99
brand repositioning
Twist Off
fruit juice branding
Yugoslav Red Cross
humane business DOS
(Democratic Opposition of Serbia)
rally for changes

 		 


stop
hi res (3,28 MB archive)

Print
1

TVC
1

Brand Repositioning

  • press point for over 500 journalists successfully organised (press office, press club, video & press clipping services, photography services, daily mag, catalogue, translators)
  • service for foreign guests organised - over 80 relevant foreign guests brought to the Festival
  • 130,000 visitors (34% more than in the previous year)
  • 6,500 newspaper articles about FEST, and over 900 on the campaign itself
  • 1.5 hours of daily TV program in the Festival announcement period, and 4.5 hours during the Festival itself
  • PR actions that animated around 6,000 people each day
  • 80% of the Festival costs covered through sponsorships
The campaign itself was one of great controversy, since its Orwellian style accentuated and mocked the then actual Serbian regime's methods of manipulation.