Brand Repositioning

• press point for over 500 journalists successfully organised (press office, press club, video & press clipping services, photography services, daily mag, catalogue, translators)
• service for foreign guests organised - over 80 relevant foreign guests brought to the Festival
• 130,000 visitors (34% more than in the previous year)
• 6,500 newspaper articles about FEST, and over 900 on the campaign itself
• 1.5 hours of daily TV program in the Festival announcement period, and 4.5 hours during the Festival itself
• PR actions that animated around 6,000 people each day
• 80% of the Festival costs covered through sponsorships