The creation of LotoMania
Since January 1st 2005, the agency has begun the realisation of its campaign for Loto - the State Lottery of Serbia. The client accepted the agency's strategy and creative ideas. The results of these came to be known as LotoMania. After the launching campaign, compared with the turnover of all of the State Lottery games together (ending with December 2004), the new turnover of Loto, of the now unified State Lottery of Serbia, was as much as 500% higher! In short - as good as everyone took part in the game.
|