Grand Motors
destination: Ford Focus Road Show
State Lottery of Serbia
the creation of LotoMania
Vojvodjanska banka
VISA campaign in a crowded market
Porsche SCG
working under pressure:
fair appearance, SEAT launch
DDOR Novi Sad
repositioning;
a safe campaign for a secure position
Fruvita - Hello
new fruit juice branding, packaging

Marbo - Chipsy
wonder of a market leader
Narodni pokret Otpor
(People's Movement Resistance):
Stain of a Man - watch and understand
BIP
communications attack
FEST 99
brand repositioning
Twist Off
fruit juice branding
Yugoslav Red Cross
humane business DOS
(Democratic Opposition of Serbia)
rally for changes

 		 

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Repositioning; A Safe Campaign For A Secure Position

DDOR Novi Sad, one of the two market leaders and most prominent insurance companies in the country, looked for a campaign that would strengthen their position in the fast-pace market. The agency delivered a new corporate design, together with a campaign centred on lyricism of parental emotions. DDOR Novi Sad claimed the position of the Secure World in the mind of the consumer. The In Safe Hands campaign communicated this position to the utmost.