Repositioning; A Safe Campaign For A Secure Position
DDOR Novi Sad, one of the two market leaders and most prominent insurance companies in the country, looked for a campaign that would strengthen their position in the fast-pace market. The agency delivered a new corporate design, together with a campaign centred on lyricism of parental emotions. DDOR Novi Sad claimed the position of the Secure World in the mind of the consumer. The In Safe Hands campaign communicated this position to the utmost.
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