Grand Motors
destination: Ford Focus Road Show
State Lottery of Serbia
the creation of LotoMania
Vojvodjanska banka
VISA campaign in a crowded market
Porsche SCG
working under pressure:
fair appearance, SEAT launch
DDOR Novi Sad
repositioning;
a safe campaign for a secure position
Fruvita - Hello
new fruit juice branding, packaging
Marbo - Chipsy
wonder of a market leader
Narodni pokret Otpor
(People's Movement Resistance):
Stain of a Man - watch and understand
BIP
communications attack
FEST 99
brand repositioning
Twist Off
fruit juice branding
Yugoslav Red Cross
humane business
DOS
(Democratic Opposition of Serbia)
rally for changes
 |
|
Communications Attack Something of a decade ago, Belgrade Beer Industry (BIP) used to be an absolute market leader. Alas, it began the year 2002 on the fifth spot in its category of beverage producers. By November 2002, when the campaign A Little Soul for the Hardworking, Too ended, BIP managed to climb to the second position in its category. The production of the promoted brand of beer (BIP Premium Pils, positioned as a beverage from the hardworking to the hardworking) was raised by 52%. |
|
